1. Impact of Online Consumer Reviews on Consumer Purchase Decision in Bangalore

Authors: C Surendhranatha Reddy and Dr.Guru Basava Aradhya.S

Place: Research Scholar, Associate Professor, Department of Management, Kristu Jayanti College, K.Narayanapura, Kothanur Post, Bangalore-560043 Professor, Department of Management Studies Alva's Institute of Engineering and Technology Shobhavana Campus,

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